Stefanie Mulder
Hi there! I am a London-based business graduate, author, start-up enthusiast, and avid traveller.
I have experience in growth strategies, leadership, and marketing communications, and am here to help you and your business create strategies for long-term success.
Entrepreneurial Strategist
Experience
Saatchi & Saatchi Singapore
September 2016
Project Team Member
Helped define new communications strategy for the rebranding of the Canadian International School in Singapore. This included the analysis of research data, ideation of brand creatives, evaluation of brand expression, and understanding new/current audiences.
MyPainScore
July 2019 - September 2019
Venture Intern
Interned for King's20 venture MyPainScore. Developed content and social media strategy to increase brand awareness and customer acquisition. Conducted customer research and identified growth opportunities.
Vesta Smart Packaging
August 2019 - December 2019
Consultant
Developed growth strategy for early-stage venture Vesta. As part of consultancy project, assessed and analysed the venture's main problem to identify key areas of opportunity. Recommendations were presented back to the client.
King's Entrepreneurs Society
June 2019 - July 2020
President
Led the team of 16 across 4 committee departments to deliver workshops and events to the 1500+ community of student entrepreneurs at King's College London. Developed 2019/20 strategy to achieve King's Entrepreneurs vision.
September 2018 - June 2019
Marketing Associate
Supported expansion of 1.5k member network by developing and executing online digital marketing strategy. This included creating social media channels, promotional posts and event graphics.
Entrepreneurship Institute
March 2020 - August 2021
Accelerator Programme Support
Supported the Head of Ventures with planning and management of the 20 startups in King's20 Accelerator Programme. This included the selection and prepartion for the next cohort as well as moving the programme online due to Covid-19.
November 2019 - March 2020
Communications Assistant
Planned and executed social media strategy. Led campaign, #EntrepreneuriALLFest, to increase student engagement. Created campaign design and promotional material, resulting in 30% increase in online engagement.
Education
Canadian International School Singapore
2012 - 2017
International Baccalaureate Diploma Programme
39/45 Points
Higher Level: Business, Psychology English
Standard Level: Math, French, Sports Science
Business IA: Local Business Consulting Project
Extended Essay: Restructuring Organisations
King's College London
2017 - 2020
BSc Business Management
First Class Honours
Modules Include:
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Consultancy Project with Local Businesses
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Marketing and Consumer Behaviour
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Law, Accounting, and Corporate Finance
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Entrepreneurship and Venture Strategy
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Corporate Social Responsibility
University College London
2020 - 2021
MSc Entrepreneurship
Graduating September 2021
Postgraduate Student
September 2020 - September 2021
